Use Case: App Store Rating Campaign – PAR Ordering Knowledge Base

Earning positive customer ratings and reviews can help with app-store optimization as part of an overall organic acquisition marketing strategy. Higher ratings and a higher volume of reviews can benefit your company in two ways: First, your app will show up higher in app-store rankings; second, these ratings and reviews can help convert potential customers viewing your app into actual customers who have downloaded your app.

The best practice says that we should ask for a review only from our loyal customers and at the moment when they are most likely to give us a positive review.

In this case, we will only ask our loyal customers who made more than 10 purchases in the last 20 days or have used coupons/promotions at the cash register more than 10 times in the last 20 days. We will ask them for feedback 3 seconds after they made a purchase or 5 minutes after using the coupon/promotion so we can use positive user emotion to drive the ratings.

First, we need to create the segmentation:

In the left sidebar select Segments in Engagement section

In the upright corner, select Create Segment button and add the name to your segment. In this case, we will call it Loyal users

Loyal Users Segment for the App That Only Supports Ordering

In the Filter section click Select Filter button
Choose X Custom Event In Y Days

Then choose Has made more than 10 purchases in the last 20

Tap Save to create the segment

Loyal Users Segment for the App That Only Supports Coupons/Promotions

In the Filter section click on the Select Filter... and choose X Custom Event In Y Days

In Search custom event search for Confirm Cash Register Coupon and select it

Then choose more than 10 times in the last 20 calendar days

If your app supports Promotions also than we need to add one more filter:

Click on the OR button

Click Select Filter again
Choose X Custom Event In Y Days
Search for Confirm Cash Register Promotion and select it
Then choose more than 10 times in the last 20 calendar days
Click Save to create the segment

We can now proceed with creating the Campaign.

Step 1 - Compose

In the left sidebar select Campaigns in Engagement section

Select Create Campaign and In-App Messaging

Add name and description to your campaign
For Message Type choose Modal and for Layout choose Text (with Optional Image)

Now we should compose the message to ask our users to give us a rating on the App or Play store. We should use personalization to make it more effective. Let’s say that the message header should look like this: Hey Michael 👋

In Header input field type in Hey
Click on the plus icon

In Add Personalization layover for Personalization Type choose Default Attributes
For Attribute choose first_name as in the screenshot below
Click Insert Personalization button will add a placeholder into the header

In Body input field you can enter message such as: If you enjoy using the Kauwela Poké app would you mind taking a moment to rate it?
In Button 1 Text enter: Not now
In Button 2 Text enter: Yes, I would like to

In On Click Behavior section for Button 1 choose Close Message for both platforms
For Button 2 for Android choose Redirect to Web URL and add a link to Play Store in the input field below
For Button 2 for iOS choose Deep Link Into App and add a link [app-scheme]://rate where [app-scheme] is your URL Scheme.

Create your Deeplink by replacing [app-scheme] with your app's URL scheme. It should end up looking something like this: kauwelapoke.app://rate
NOTE: Please reach out to your Account Manager or open a ticket through one of our contact forms if you don't have your URL scheme yet.

For Message Close choose Wait for User Swipe or Touch

We highly recommend you to use the option to stylize your In-app message to be in line with your app and brand.

Select the Style tab

Inside you can change the properties of text, buttons, and background. After making all the modifications, save the style for future use.

You can always test the message before sending it to real users.

Select Test tab
In Add Individual Users input field enter email you are using to log in to the app
Click Send Test button

After testing click Forward to progress to the next step

Step 2 - Delivery

In Delivery step for New Trigger Action select Make Purchase
Click Add Trigger button

Choose after 3 seconds for Schedule Delay

In Campaign Duration section choose the campaign start and end date
In the Delivery Controls - Allow users to become re-eligible to receive campaign should be unselected as we don’t want to be pushy. That can harm our app ratings.
Click Forward to progress to the next step

Step 3 - Target Users

For target users, we need to choose previously created segment of Loyal users as we will be targeting only those users.

In Targeting Options section select Loyal users for Add Segment

In A/B Testing section unselect Control Group
Click Forward to progress to the next step

Step 4 - Conversions

As we don’t have the possibility to measure how many people opted to give the rating we will skip this step.

Click Forward to progress to the final step

Step 5 - Confirm

In the final step, you will get an overview of the changes you’ve made in all the steps.

Click Launch Campaign to start this campaign

After launching the campaign you can check its performance by going to the Campaigns then select the campaign name. You can always edit the campaign if you click the gear wheel icon and select Edit.