Use Case: Registration Campaign Part 2 - Webhook

In the second part of the Registration Campaign, we should create a campaign and send a webhook with a promotion to drive the account creation.

Step 1 -  Compose

• In the left sidebar select Campaigns again from Engagement section
• Select Create Campaign and choose Webhook

• Add name and description to your campaign
• Select Blank Template

• Then you will set up a webhook to issue the promotion to eligible users. You can find the complete guide on how to set up Promotion in CMS and create a webhook in Braze here.
• After setting up the webhook, click Forward to progress to the next step

Step 2 - Delivery

• In Delivery choose Action Based Delivery

• In Action-Based Scheduling Options section for New Trigger Action choose Perform Custom Event option and click Add Trigger

• In Send This Campaign To Users Who section search and select Complete Account Creation
• For Schedule Delay choose immediately
• In Campaign Duration section choose the campaign start and end date 
• In Delivery Controls - Allow users to become re-eligible to receive campaign should be unselected as we don’t want to be pushy. That can harm our app ratings.
• Click Forward to progress to the next step

• For Schedule Delay choose immediately
• In Campaign Duration section choose the campaign start and end date
• In Delivery Controls - Allow users to become re-eligible to receive campaign should be unselected
• Click Forward to progress to the next step

Step 3 - Target Users

In this step, you will choose the segment of your users who will get the promotion. In our case, only unregistered users should be in this segment.

• In Add Segment choose previously created segment Unregistered users

• If your apps must be GDPR compliant, in Send to section choose opted-in users only

• Click Forward to progress to the next step

Step 4 - Conversions

To see if your campaign is successful you should assign conversion events. This should show you how many users completed the registration.

• Click Add Conversion Event button

• In Primary Conversion Event - A for Conversion Event Type choose Performs Custom Event
• In Record Conversions for Users Who search and select Complete Account Creation
• Set Conversion Deadline to 3 days

• Click Forward to progress to the final step

Step 5 - Confirm

In the final step, you will get an overview of the changes you’ve made in all steps.

• Click Launch Campaign to start this campaign

After launching the campaign you can check its performance by going to Campaigns then select the campaign name. You can always edit the campaign if you click the gear wheel icon and select Edit.