Earning Rules Use Case: Progressive earning ratios

The goal for this loyalty program is to incentivize users to increase their average order values by offering higher points ratios as cart sizes increase. This strategy can be effective when you want customers to purchase from a broader range of products, or to try more higher value items. It can also be helpful when trying to offset fixed order costs like delivery fees. 

Specifically, our scenario involves 3 earning rules. One where if the order total is below $10 users will earn 1 point per dollar spent, another where if orders are equal to or above $10 and less than $20 users will earn 1.5 points per dollar spent, and a final one where if orders are above $20 users will earn 2 points per dollar spent.

You will need to create two earning rules:

• Low spend
• Medium spend
• High spend

Low spend rule

• Create your first rule and name it “Low spend”
• Add an appropriate description, date range, and set it as disabled
• Choose the “Cart spend” condition
• Select the “Total with fees, taxes, and tip” filter
• Select the “is less than” operator
• Input 10
• Under effect, select the Cart Filter, Total with fees, taxes, and tip
• Save the rule

Medium spend rule

• Create your second rule and name it “Medium Spend”
• Add an appropriate description, date range, and set it as disabled
• Choose the “Cart spend” condition
• Select the “Total with fees, taxes, and tip” filter
• Select the “is between” operator
• Input 10 for the first number
• Input 20 for the second number
• Under effect, select the Cart Filter, Total with fees, taxes, and tip
• Multiply the total filter by 1.5
• Save the rule

High spend rule

• Create your third rule and name it “High Spend”
• Add an appropriate description, date range, and set it as disabled
• Choose the “Cart spend” condition
• Select the “Total with fees, taxes, and tip” filter
• Select the “is more than” operator
• Input 20 for the first number
• Under effect, select the Cart Filter, Total with fees, taxes, and tip
• Multiply the total filter by 2
• Save the rule
• Once you are ready to activate your campaign, enable all 3 rules