The goal for this loyalty program is to regularly reward users with loyalty points based on how much they are spending, and supplement that amount with additional points during certain time periods. This strategy can be effective when you want to incentivize users to make purchases during low demand time periods.
Specifically, our scenario involves a basic earning ratio of 2 points per dollar spent, along with an additional point per dollar spent on Mondays, Wednesdays, and Fridays from 8:00 AM to 11:45 AM or Tuesdays, Thursdays, Saturdays from 2:00 PM to 7:30 PM.
You will need to create two earning rules:
- Basic earning rule
- Multiplier rule
Basic earning rule
- Create your first rule and name it “Regular points”
- Add an appropriate description, date range, and set it as disabled
- Choose the always trigger effect condition
- Under effect, select the Cart Filter, Total with fees, taxes, and tip
- Add your multiplier to this amount
- Save the rule
Multiplier rule
- Create your second rule and name it “Bonus points”
- Add an appropriate description, same date range as above, and set it as disabled
- Choose the days and times condition. In this example, we will have two day/time periods where the multiplier will apply
- Select M, W, F from the date options
- Select 8, 00, AM and 11, 45, AM from the time dropdowns
- Select OR to include an additional condition that can trigger the effect independently of any other condition
- Select days and times condition
- Select T, T, S from the date options
- Select 2, 00, PM and 7, 30, PM from the time dropdowns
- Under effect, select the Cart Filter, Total with fees, taxes, and tip
- Save the rule
- Once you are ready to activate your campaign, enable both rules
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