The goal for this loyalty program is to reward users when they purchase chicken products. For all non-chicken purchases, users will receive 1 point for every dollar spent. For chicken purchases, users will receive 2 points for every dollar spent. This strategy can be effective when restaurants want to encourage customers to purchase a specific range of products because they are new, or they have excess inventory, or they want users to diversify their purchase behavior.
Specifically, our scenario involves 2 earning rules, a basic spend earning rule where users will earn 1 point for every dollar spent, along with a category specific rule where users will earn an additional 1 point for every dollar spent.
You will need to create two earning rules:
- Basic spend
- Chicken bonus
Basic spend rule
- Create your first rule and name it “Regular points”
- Add an appropriate description, date range, and set it as disabled
- Choose the always trigger effect condition
- Under effect, select the Cart Filter, Total with fees, taxes, and tip
- Save the rule
Chicken bonus rule
- Create your second rule and name it “Chicken bonus”
- Add an appropriate description, date range, and set it as disabled
- Choose the always trigger effect condition
- Under effect, select the Cart Filter, “+ Add cart filter”
- Name the filter
- Select “On specific”, select “Item”, select “includes”
- Select “ +Add item”
- For each chain, select the same chicken item
- Repeat step 7 and 8 for all chicken items
- Select “Add”
- If there are combos that are chicken related, repeat steps 4 - 10 for combos instead of items
- Write a formula in the effect area: (chicken_item_filter_1 + chicken_filter_2 + chicken_filter_3 + … + chicken_combo_filter_1 + chicken_combo_filter_2 + ...) where chicken_item_filter_1, chicken_combo_filter_1 and others are the names of the item and combo filters you have saved. Note: This step simply groups all the money spent on all chicken items and combos
- Save the rule
- Once you are ready to activate your campaign, enable the rule
Comments
0 comments
Please sign in to leave a comment.