Earning Rules Use Case: Extra points for Chicken products

The goal for this loyalty program is to reward users when they purchase chicken products. For all non-chicken purchases, users will receive 1 point for every dollar spent. For chicken purchases, users will receive 2 points for every dollar spent. This strategy can be effective when restaurants want to encourage customers to purchase a specific range of products because they are new, or they have excess inventory, or they want users to diversify their purchase behavior.  

Specifically, our scenario involves 2 earning rules, a basic spend earning rule where users will earn 1 point for every dollar spent, along with a category specific rule where users will earn an additional 1 point for every dollar spent.

You will need to create two earning rules:

• Basic spend 
• Chicken bonus

Basic spend rule

• Create your first rule and name it “Regular points”
• Add an appropriate description, date range, and set it as disabled
• Choose the always trigger effect condition

• Under effect, select the Cart Filter, Total with fees, taxes, and tip
• Save the rule

Chicken bonus rule

• Create your second rule and name it “Chicken bonus”
• Add an appropriate description, date range, and set it as disabled
• Choose the always trigger effect condition
• Under effect, select the Cart Filter, “+ Add cart filter”
• Name the filter
• Select “On specific”, select “Item”, select “includes”
• Select “ +Add item”
• For each chain, select the same chicken item
• Repeat step 7 and 8 for all chicken items
• Select “Add”
• If there are combos that are chicken related, repeat steps 4 - 10 for combos instead of items
•  Write a formula in the effect area: (chicken_item_filter_1 + chicken_filter_2 + chicken_filter_3 + … + chicken_combo_filter_1 + chicken_combo_filter_2 + ...) where chicken_item_filter_1, chicken_combo_filter_1 and others are the names of the item and combo filters you have saved. Note: This step simply groups all the money spent on all chicken items and combos
• Save the rule
• Once you are ready to activate your campaign, enable the rule