Reporting Metrics - Loyalty

In this article you'll find all the metrics and it's  definitions. That are currently available in the reporting section of Loyalty in our Management Center

Metric Definitions

• Users With Order: The total number of users who have placed an order within the defined time period

• Total Users: The total number of users as of the defined end date

• Registered Users With Order: The total number of users who have created an account and placed an order as of the defined end date

• Registered Users: The total number of users who have created an account as of the defined end date

• % Of Registered Users With Orders: Registered Users With Order / Total Users

• Guest Users: The total number of guest users created as of the defined end date

• Guest Users With Order: The total number of guest users who placed an order as of the defined end date

• Total Points Rewarded: The number of points earned by all registered users within the defined time period

• Total Points Redeemed: The number of points redeemed by all registered users within the defined time period

• Total Sales: The total revenue generated by all users within the defined time period

• Loyalty Sales: The total revenue generated by registered users within the defined time period

• Sales Penetration: The percentage of Total Sales generated by Registered Users

• Loyalty Orders: The total number of orders generated by Registered Users

• % Of Registered Users: The percentage of Total Users who are Registered Users

• Ordering Frequency: The average number of orders placed by Registered Users within the defined time period, calculated using Loyalty Orders divided by Registered Users With Order.

• Ordering Frequency Per Month: The average number of orders placed by Registered Users per month within the defined time period.

• Loyalty Sales Per Month: The total revenue generated by orders placed by Registered Users per month within the defined time period.

• Loyalty Orders Per Month: The total number of orders placed by Registered Users per month within the defined time period.

• Points Rewarded Per Month: The total points rewarded per month within the defined time period.

• Total Reward Redemptions: The count of all rewards redeemed within the defined time period.

• Reward Redemption Distribution: The split between redemption channels for all Reward Redemptions within the defined time period.

• Reward Redemption By Channels: The number of redemptions per reward per channel within the defined time period.

• Rewards List: The total number of times each reward has been redeemed within the defined time period.

• Total Rewards Redeemed: The total number of rewards redeemed per month.

• Points Rewarded Vs. Redeemed: The total number of rewards rewarded vs. redeemed per day within the defined time period.

• Reward List By Venue: The total number of of rewards redeemed by reward by venue within the defined time period.

• Points Rewarded Vs. Redeemed By Venue: The total number of rewards rewarded vs. redeemed by venue within the defined time period.

• Points Rewarded Vs. Redeemed By Day: The total number of rewards rewarded vs. redeemed per day within the defined time period.

• Average Order Value

  • Registered: Total transaction value of orders placed by registered users / All registered orders

  • Guest: Total transaction value of orders placed by guest users / All guest orders