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Google Tag Manager - custom events

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  • Updated

What is it?

Google Tag Manager is a feature that allows you to identify events on your Marketing Website based on their kind. It means that depending on the attributes of those events, you can draw differences between them.

What does it do?

This feature expands the options currently presented by the website. It helps to increase the amount and kind of information about how Users interact with the marketing website - so it gives more details about the customer journey. It is an improvement to your knowledge about your customers.

How do I get it?

It requires you to have GTM (Google Tag Manager) ID associated with your marketing website.

The field where you have to add the Google Tag Manager ID on your website is here:

  1. On your marketing website, go to Theme, then Settings, then General. Here, you will spot the Google Tag Manager ID field:
    Picture1.png

  2. This field has been added so that if you have interest in collecting such type of data. You can enter the exact name that you want this data collection event to have - it will then be reflected in the GTM panel.

    And so, an additional field will be displayed in the CMS when this component is added. You can specify the name of the event that will be triggered when the User interacts with certain components of your website.
    For example: if user clicks on a certain link, GTM will record this information and present it in the GTM panel.
    Picture2.png

  3. Here's the list of components that present this option and the action that it executes:

    Id and Name

    Supported GTM events (dfault names)

     

    1. Carousel medium cards

    Image Hover:

    'cid_1_image_hover'

    Each slide

     

    2. Benefits

    Button Click: 'cid_2_button_click'

     

    3. Footer (template set in theme customisation)

    nav_footer_logo

    nav_footer_home_solutions

    nav_footer_home_success-stories

    nav_footer_home_insights

    nav_footer_solutions_branded-apps

    nav_footer_solutions_menu-link

    nav_footer_solutions_delivery-dispatch

    nav_footer_solutions_loyalty-discounts

    nav_footer_solutions_marketing-website

    nav_footer_solutions_engagement

    nav_footer_solutions_management-center

    nav_footer_solutions_integrations

    nav_footer_success-stories_success-stories

    nav_footer_insigths_insigths

    nav_footer_about_menu-crew

    nav_footer_about_careers

    nav_footer_social_linkedin

    nav_footer_social_youtube

    nav_footer_social_instagram

    nav_footer_social_facebook

    nav_footer_bottom_imprint

    nav_footer_bottom_privacy-policy

    nav_footer_bottom_support

     

    4. Card grid smaller

    Button Click: 'cid_4_button_click'

    Image Hover:

    'cid_4_image_hover'

     

    5. Features Section Vertical

    Button Click: 'cid_5_button_click'

    Image Hover:

    'cid_5_image_hover'

     

    6. Features Cards Grid

    Button Click: 'cid_6_button_click'

    Image Hover:

    'cid_6_image_hover'

     

    7. Share social media

    Button Click: 'cid_7_button_click'

    Image Hover:

    'cid_7_image_hover'

    Each item

     

    8. Carousel Gallery

    Button Click: 'cid_8_button_click'

    Image Hover:

    'cid_8_image_hover'

    Each slide

     

    9. Carousel small cards

    Button Click: 'cid_9_button_click'

    Image Hover:

    'cid_9_image_hover'

    Each Slide

     

    10. Job popup description

    Button Click: 'cid_35_button_click' (cid 10 is a part of cid-35)

     

    11. Content block tagline

    Button Click: 'cid_11_button_click'

     

    12. Content block button group

    Button Click: 'cid_12_button_click'

     

    13. Content block title

    Button Click: 'cid_13_button_click'

     

    14. Complex header

    Button Click: 'cid_14_button_click'

     

    15. Small Products Grid

    Button Click: 'cid_15_button_click'

     

    16. Horizontal Timeline

     

     

    17. Items list

    Button Click: 'cid_17_button_click'

     

    18. Content block

    Button Click: 'cid_18_button_click'

     

    19. Contact form section

    Button Click: 'cid_19_button_click'

     

    20. Locations

     

     

    21. Grid card vertical

    Image Hover:

    'cid_21_image_hover' Button Click: 'cid_21_button_click'

     

    22. Grid card horizontal

    Image Hover:

    'cid_22_image_hover' Button Click: 'cid_22_button_click'

     

    23. Home hero section

    Button Click: 'cid_23_button_click'

    Image Hover:

    'cid_23_image_hover'

    Each slide

     

    24. Services grid

    Button Click: 'cid_24_button_click'

     

    25. Coupon grid card

    Button Click: 'cid_25_button_click'

    Image Hover:

    'cid_25_image_hover'

     

    26. Customers header

    Button Click: 'cid_26_button_click'

    Image Hover:

    'cid_26_image_hover' - Each image

     

    27. All integrations sliders

    Button Click: 'cid_27_button_click'

    Image Hover:

    'cid_27_image_hover' - Each image

     

    28. Articles large small

    Button Click: 'cid_28_button_click'

    (For featured article and for each small article)

    Image Hover:

    'cid_26_image_hover' - (For featured article and for each small article)s

     

    29. Trending

    Button Click: 'cid_29_button_click' (view all)

    Image Click: 'cid_29_button_click' + targetUrl

    Image Hover: 'cid_29_image_hover'+ targetUrl

     

    30. Integrations header

    Image Hover:

    'cid_30_image_hover'

     

    31. Bordered text block

    Button Click: 'cid_31_button_click'

     

    32. Integrations

    Button Click: 'cid_32_button_click' Image Hover:

    'cid_23_image_hover'

     

    Each Item

     

    33. Large title

    Button Click: 'cid_33_button_click'

     

    34. Team

    Image Hover:

    'cid_34_image_hover'

    Each Image

     

    35. SAGE HR

    Button Click: 'cid_35_button_click'

     

    36. Articles horizontal

    Button Click: 'cid_36_button_click'

    Image Hover:

    'cid_36_image_hover'

     

    37. Article contents table

    Button Click: 'cid_37_button_click' each tab

     

    38. Card grid larger

    Button Click: 'cid_38_button_click'

    Image Hover:

    'cid_38_image_hover'

     

    39. Carousel small items

    Button Click: 'cid_39_button_click'

     

    40. Carousel cta large

    Button Click: 'cid_40_button_click'

    Image Hover:

    'cid_40_image_hover'

     

    Each slide

     

    41. Tabs block

    Button Click: 'cid_41_button_click'

    Image Hover:

    'cid_41_image_hover'

     

    42. Pop up with content

     

     

    43. Product carousel

    Button Click: 'cid_43_button_click'

    Image Hover:

    'cid_43_image_hover'

     

    Each slide

     

    44. Articles vertical

    Button Click: 'cid_44_button_click'

    Image Hover:

    'cid_44_image_hover'

    Each slide

     

    45. Grid Cards Heading

    Button Click: 'cid_45_button_click' Image Hover: 'cid_45_image_hover'

     

    46. Features section sides

    Button Click: 'cid_46_button_click'

    Image Hover:

    'cid_46_image_hover'

     

    47. Grid cards

    Button Click: 'cid_47_button_click'

    Image Hover:

    'cid_47_image_hover'

     

    Each card

     

    48. Articles small image

    Button Click: 'cid_48_button_click'

     

    Each card

     

    49. Articles medium vertical

    Button Click: 'cid_49_button_click'

    Image Hover:

    'cid_49_image_hover'

     

    50. Integrations left-right cards

    Image Hover:

    'cid_50_image_hover'

     

    Each image

     

    51. Lightbox

    Button Click: 'cid_51_button_click'

    Image Hover:

    'cid_51_image_hover'

     

    52. Home locations

    Image Hover: 'cid_52_image_hover'

    Button Click: 'cid_52_button_click' + resourceAddress (when address is selected)

     

    53. Contact Form

    Button Click: 'cid_53_button_click'

     

    54. Coupons Full

    Button Click: 'cid_54_button_click' + resourceId + resourceName (click on Redeem button)

    Button Click: 'cid_54_button_click' + resourceId + resourceName + couponMethod (click on Mobile App or Redeem Coupon button)

    Button Click: 'cid_54_button_click' + resourceId + (click on coupon tab)

     

    55. Home Apps

    Button Click: 'cid_55_button_click' + targetUrl

     

    56. Coupons

    Button Click: 'cid_56_button_click' (view all)

    Image Click: 'cid_56_button_click' + resourceId

    Image Hover: 'cid_56_image_hover'+ resourceId

     

    57. Youtube

     

     

    58. Button

    Button Click: 'cid_58_button_click'

     

    59. Content Grid Simplified

    Button Click: 'cid_59_button_click'

    Image Hover:

    'cid_59_image_hover'

     

    Each image

     

    60. Posts grid image left

    Button Click: 'cid_60_button_click'

    Image Hover:

    'cid_60_image_hover'

     

    Each post

     

    61. Sitemap

    Button Click: 'cid_61_button_click' + targetUrl

     

    62. 404

    Button Click: 'cid_62_button_click'

     

    63. Zendesk (Next only)

     

     

    64. small image cards

    Button Click: 'cid_64_button_click'

     

    Each card

     

    65. Grid Boxed items

    Button Click: 'cid_65_button_click'

    Each card

     

    66. New component - dupiclate id 29

     

     

    67. Imprint

     

     

    68. advantages-list

     

     

    69. tagline with icon

     

     

    71. New component (article page)

    Button Click: 'cid_71_button_click' each tab

     

    73. New component (article page)

     

     

    74. accordion

    Button Click: 'cid_74_button_click' + resourceName

     

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