The Mobile app tracks events with the Branch SDK for different actions performed by users. An overview of the events sent to Branch can be found below.
NOTE: If you are using mParticle as a CDP, we recommend enabling the Branch S2S integration, instead of sending events to the Branch SDK directly.
Commerce Standard Events
| Branch Standard Event | Description |
| AddToCart | User adds discount / combo / item to the cart |
| ViewCart | User opens the Order summary screen |
| Purchase | User successfully places an order |
Cart Items
| Branch Attribute | Description |
| sku | Discount / Core Combo / Core Item / Core Modifier ID |
| custom[cartId] | ID of Cart Item (linked to Parent Cart Id) |
| productCategory | Product Type [Coupon,Promotion,Loyalty Reward,Combo,Item,Modifier] |
| custom[parentType] | Product Type of parent, if this product was ordered as part of a different product [Coupon,Promotion,Loyalty Reward,Combo,Item,Modifier] |
| custom[parentCartId] | Cart Item ID of parent, if this product was ordered as part of a different product |
| custom[parentId] | Core Item / Core Combo / Discount ID of parent, if this product was ordered as part of a different product |
| productName | Discount / Combo / Item / Modifier Name |
| price | Price of 1 quantity (excl. price of childs) |
| quantity | Quantity of product |
| currency | Venue/Transaction currency code (ISO 4217) |
| address_street | Address of Venue |
| address_city | City of Venue |
| address_country | Country of Venue |
| latitude | Latitude of Venue |
| longitude | Longitude of Venue |
Event-level Data
| Branch Attribute | Description |
| transactionID | Order ID |
| currency | Venue/Transaction currency code (ISO 4217) |
| revenue | Order total |
Other Standard Events
| Branch Standard Event | Description |
| AddPaymentInfo | User successfully adds a payment method to their account |
| ViewItem | User views a discount / combo / item |
| CompleteRegistration | User successfully creates an account |
Custom Events
All events in our Standard Data Plan are sent to Branch as Custom Events.
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