Sometimes, you may want to gift your Customers with a special promotion - for example, maybe offer them a secret item that's not on the menu?
How do I hide an Item, but still utilize it?
You can do that in Management Center on the Brand level. Go to MC, then on Brand level, go to your Menu. Find the Item you want to hide from the world and double-click on it, then scroll down and disable the flag that says Show in menu:
This item is now hidden, but still active, so you can still introduce it to a Coupon, Reward or Combo.