How to manage Demographic Data across Mobile and Web Channels

In the Demographic Data tab, Brands can choose from a pre-set list of demographic data fields they want to track. They can also decide whether these fields should be marked as optional or required.

Additionally, certain demographic data fields allow Management Center users to specify the type of validation—either "Numeric" or "Alphanumeric."

The demographic data fields will be sent to downstream platforms (like Braze and Firebase), but they are not currently visible in the Management Center.

• Birthday: Allows the user to provide the date of birth, which can be used in segmentation of users along with targeting with offer based on this date.
  Birthday field can be marked as required or optional
• Company Name: Company Name field can be marked as required or optional
• Identification Number: Identification Number field can be marked as required or optional