Use Case: New Store Campaign

Opening a new store in the city requires a lot of work and resources to send a message about it to your customers. But what if you can use the existing user base to send a message for free?

The goal for this campaign is to advertise the new store in the city only to users that are living in the same city as this news is only relevant to them.

In this example, our company is opening a new store in Barcelona, Spain. So we need to create a segment of users who live in Barcelona.

Barcelonians Segment

First, we need to create the segmentation:

• In the left sidebar select Segments from Engagement section

• In the upright corner, select Create Segment button and add the name to your segment. In our case, we will call it Barcelonians
• In the Filters section click Select Filter button
• Choose Most Recent Location

• Choose within circle 
• Open the link next to it to define the circle

• This will open a layover where you can search the city and set Radius

• After defining the area, click Save to create the segment

We can now proceed with creating the Campaign.

Step 1 -  Compose

• In the left sidebar select Campaigns from Engagement section

• Select Create Campaign and choose Multichannel Campaign

• Add name and description to your campaign
• Select Add Messaging Channel and choose iOS Push

• Select Add Messaging Channel again and choose Android Push
• In Messaging Channels first select iOS Push

• For the Notification Style choose Rich Notification

Now we should compose the push notification message.

• In Title input field type: e.g. New store in Barcelona
• In Message input field you can enter the message: We are happy to announce that we are opening a new store in Barcelona. Tap to find out more.

As we want to showcase a new store, we will connect push notification with the news article where you can add more details about the new store. Check this article to learn how to create news in the CMS.

• Scroll down to On Click Behavior section and select Deep Link Into Application and add a link [app-scheme]://news?id=NEWSID where [app-scheme] is your URL Scheme and NEWSID is the last number in URL when opening the respective News article in the CMS. Find out more about deep linking a news article here.

NOTE: Please reach out to your Account Manager or open a ticket through one of our contact forms if you don't have your URL scheme yet.

You can always test the message before sending it to real users:

• Select Test tab
• In Add Individual Users input field enter the email you are using to log in to the app
• Click Send Test button

• Now select Android Push in Messaging Channels section and repeat all the steps as for iOS Push
• Click Forward to progress to the next step

Step 2 -  Delivery

• In Delivery choose Scheduled Delivery 
• In Time-Based Scheduling Options choose Send Immediately or Send at a designated time
• If Send at a designated time is selected then choose the time also

• In Delivery Controls section - Allow users to become re-eligible to receive campaign should be unselected as we don’t want to be pushy
• Click Forward to progress to the next step

Step 3 -  Target Users

• In Targeting Options section for Add Segment select previously created segment Barcelonians

• If your apps must be GDPR compliant, in Send to section choose opted-in users only
• Click Forward to progress to the next step

Step 4 - Conversions

To see if your campaign is successful, you should assign conversion events. This should show you how many users bought the advertised product after the campaign.

• Click Add Conversion Event button

• In Primary Conversion Event - A for Conversion Event Type choose Performs Custom Event

• In Record Conversions for Users Who choose View News Item
• For Set Conversion Deadline enter 3 days

• Click Forward to progress to the final step

Step 5 - Confirm

In the final step, you will get an overview of the changes you’ve made in all the steps.

• Click Launch Campaign to start this campaign

After launching the campaign you can check its performance by going to the Campaigns then select the campaign name. You can always edit the campaign if you click the gear wheel icon and select Edit.