Use Case: Thank You for Visiting Campaign – PAR Ordering Knowledge Base

Customers always like to feel valued and appreciated by the company for using its services. That's why we created this simple campaign with the aim to send Thank you messages to users that are leaving the store.

In order to launch this campaign, there are a few steps that need to be performed.
First, we need to define geofence around the stores in which we will run the campaign. Geofence is a virtual line around the store that can be triggered when crossed.

Defining Location (Geofence)

First, we need to create a geofence set:

In the left sidebar select Location from Engagement section
Then select Create Geofence Set

First, enter Geofence Set Name then search for the address of the store you want to geofence

After finding the location of your store select Draw Geofence and draw a circle around the store
The radius of the geofence shouldn’t be lower than 100m because of accuracy
Enter Geofence name and click Done

You can add several locations to your geofence set
When finish click Save Geofence Set button

We can now proceed with creating the Campaign.

Step 1 - Compose

In the left sidebar select Campaigns from Engagement section

Select Create Campaign and choose Multichannel Campaign

Add name and description to your campaign
Select Add Messaging Channel and choose iOS Push

Select Add Messaging Channel again and choose Android Push
In Messaging Channels first select iOS Push

For the Notification Style choose Rich Notification

Now we should compose the push notification message.

In Title input field type: e.g. Thanks for visiting
In Message input field you can enter the message: Hope we will see you soon 🤗

Scroll down to On Click Behavior section and select Open App

You can always test the message before sending it to real users:

Select Test tab
In Add Individual Users input field enter the email you are using to log in to the app
Click Send Test button

Now select Android Push in Messaging Channels section and repeat all the steps as for iOS Push
Click Forward to progress to the next step

Step 2 - Delivery

In Delivery choose Action Based Delivery

In Action-Based Scheduling Options section for New Trigger Action choose Trigger a geofence option and click Add Trigger button

Then select Exit checkmark and for Choose a Geofence Set select previously created set

In Schedule Delay section leave immediately
In Campaign Duration section, you must define the start time of the campaign and optionally end time. You can also prevent messages from sending during specific hours by enabling Quiet Hours
In Delivery Controls - Allow users to become re-eligible to receive campaign should be selected if we want our users to get the Thank you message every time they leave the store parameter.
Click Forward to progress to the next step

Step 3 - Target Users

As we narrowed our target audience through the Delivery step in this we will choose All Users (iOS Application - iOS) AND All Users (Android Application - Android).

If your apps must be GDPR compliant in Send to section choose opted-in users only

Click Forward to progress to the next step

Step 4 - Conversions

To see if your campaign is successful, you should assign conversion events. This should show you how many users tap/see the message.

Click Add Conversion Event button

In Primary Conversion Event - A for Conversion Event Type choose Start Session
Set Conversion Deadline to 3 days

Click Forward to progress to the final step

Step 5 - Confirm

In the final step, you will get an overview of the changes you’ve made in all the steps.

Click Launch Campaign to start this campaign

After launching the campaign you can check its performance by going to the Campaigns then select the campaign name. You can always edit the campaign if you click the gear wheel icon and select Edit.